Custom printing is anything that isn’t commonplace, unique or simply special, and this is often the one item that gets you in a client’s face, stopping them for just that moment, and getting them to actually look at YOU as the business owner. It is the little things that matter in business. Some of these ways you can utilize custom printing to really make your promotional collateral stand out.
For instance, one way you can take advantage of this to help with eco-friendly marketing is through digital print. We’re talking about a print job that uses a computer to digitize an image, with the printer producing the paper based on what’s on the computer. The original image then goes through the ink press and into paper which can be recycled or can be sold for paper (this is what happens with offset printing, but with a much smaller scale and more environmentally friendly). If you are using a digital print service like this, you are creating something that you have created digitally. This makes for a great eco-friendly marketing tool because it doesn’t require the destruction of another tree to produce the printed material.
This also works to benefit the environment. There is less waste, fewer trees are cut down, we are using less paper, and so on. As an added bonus, custom printing usually costs less per page than offset printing does. So you end up with more profit for your marketing dollars. Just make sure that what you order is inkjet quality.
Another way you can use custom printing is through direct mail marketing. This can be done online, with an online form to fill out. It can also be done through regular paper mail. Either way, though, you will still do the same thing. You will be printing directly onto blank stock.
If you need something completely unique, there are always digital printing options. With digital printing, you can design your own custom printed items. It doesn’t matter what your business does, whether it’s apparel handbags, pens, or anything else. With digital printing, you get the ability to make it your own.
Brochures and flyers are a great way to promote your business. If you want to order brochures, though, you should make sure that they are pre-branded so you don’t have to pay for them again. You can also use them at meetings, conferences, trade shows, fairs, conventions, conferences, or just about anywhere. If you want to go the eco-friendly route, custom printing solutions are the way to go. They allow you to print your brochures on paper, cards, or both.
Custom printed items are also ideal for promotional purposes. If you are an employer or an employee of a company, custom printed items are the perfect way to say thank you to your employees. Employees deserve to be showered with recognition for their hard work and dedication to their jobs. Thank you, postcards and business cards can do just that.
Another reason why custom printing is a good idea is because it beats out the traditional method of mass production. If you want to sell a product, you would need to have a huge warehouse full of printed materials. This isn’t the case with brochures, business cards, and flyers. You simply need to have one printed piece, then distribute it to whoever you wish. It’s much cheaper than advertising, as well as more efficient.
There are many different advantages to using custom printing services. If you want a specific design, such as a die-cut poster or a logo, you can have it printed up by an expert. They will cut out the exact shape and size that you want, as well as use high-end graphics and software to make it look great. In addition, if you aren’t artistic enough to draw your own design, there are online sites where you can upload your photos and have them converted into a custom print. It will still look great as a printed item, but your photos will be printed on high-quality paper using inkjet technology.
Another advantage to using these services is the impact it has on your business. When you use these business cards, postcards, brochures, and even flyers, you are giving out a very tangible object that is sure to be kept and passed out by people who see it. Without custom printing solutions, these items would just be placed in a box somewhere and forgotten about, but when you make these items permanent with a printing service, they are much more memorable and effective in advertising your business. Even a small business would benefit from having these items printed onto materials for marketing and promotion.
Pantone inks are used for color printing on nearly everything these days, including custom printing. If you want a piece of clothing that will stand out and get noticed, try using a pantone ink on it. Not only is this process more cost-effective than trying to find the right colors at the store, it will also look better once it is completed. You can even use a color swatch if you aren’t sure what the ink colors will look like before you order it.